A significant part of the idea behind the ESSENTIALS meals, is to keep your dog's blood sugar stable. In the same way that it applies to people, it applies to dogs (even more so) that when the blood sugar is running low or high, significant fluctuations both mentally and physically takes place. All of our meals are composed in order to avoid these fluctuations; creating a new standard of foods - for your dog. The principle we have developed is BOF (Behavioural Optimising Foods) and has been extremely well received.


Behavioural Optimising Food (BOF) is the principle of recreating a dog’s natural diet. In practice, this means that the dog’s blood sugar level is kept stable. And we did it in three ways:

(1) High amount of fresh meat stimulates its natural instinct
(2) Berries, seeds and herbs mimic the contents of the prey’s stomach
(3) Using our Freshtrusion® technology, the low cooking temperature preserves the nutritional value and enhances the digestibility for more nutrients to be absorbed.

The results with BOF are breathtaking. 
Serving ESSENTIALS positively will affect the mental balance of your dog. Some report seeing a dramatic transformation in the behavior, others note a smaller change, however improvement is always recorded.

Illustration below shows bloodsugar development with BOF based meals vs. other brands' premium petfood.