Established since 2013, ESSENTIAL FOODS is British born, and salutes the long-established connection between a quintessentially English countryside lifestyle and the superior quality of the local produce. We’re proud that our range of meals is cooked and prepared in Britain, using a selection of ingredients sourced in England, Scotland or Wales.

We prepare and cook our meals with pride. Meals that we know absolutely make a difference to the 250,000 customers, we so proudly serve on a daily basis. If you ask us, being born grain-free, BOF-approved and containing only carefully selected high-end ingredients, while never, ever compromising on our quality for the sake of making a penny more in profit, is what constitutes true luxury. 

Our mission is to make a difference and help dogs and cats achieve healthier and better lives through their eating habits. We simply feel committed to it.

ESSENTIAL FOODS pride ourselves in providing the best quality meals for your dogs and cats, and therefore improving and prolonging their lives through healthy eating.

(A) Healthy & Natural Recipes:

Our recipes only contain human-grade, GMO-free and responsibly-sourced ingredients. No artificial flavours, added colours or preservatives. All ESSENTIALS’ meals are also FEDIAF-approved. 

(B) Finest British Ingredients:  Our British heritage rests on our pledge to continue using a selection of the high-end British ingredients sourced in England, Scotland or Wales. Our choice of using Gressingham Duck, Scottish Salmon, Salisbury Rainbow Trout, etc; reflects the best quality of ingredients that goes into our meals. And each of them is carefully selected to contribute to your pets' health and well-being.

(D) Minimum 70% Meat Content: No meat meals or grains used. Our high fresh meat content and the low preparation temperature means your dogs and cats get exceptional nutritional values vs. mass-branded pet foods.

(E) Unique BOF Formulation: Behavioural Optimising Food (BOF) is the principle of developing food to match your dog’s or cat’s natural diet. It keeps the blood sugar levels stable throughout the day. In the same way that it applies to people, when the blood sugar is running low or high, significant fluctuations both mentally and physically take place. All of our meals are composed in order to avoid these fluctuations. (Read more)

To top if off, we provide TOTAL SATISFACTION GUARANTEE. If you are dissatisfied with the product for any reasons, do write it in to us and we will provide you with a FULL refund (see Refund Policy). Your happiness is our top priority!

Our recipes are approved by the European Pet Food Industry Federation (FEDIAF). Similar to AAFCO in the United States, FEDIAF guidelines ensure that pet food is fit and safe for the purpose of feeding pets, whilst at the same time meeting the relevant requirements of European legislation.

BOF (Behavioural Optimising Food) is the principle of developing food to match the natural diet of your dog. Our meals make sure your dog's blood sugar level remains stable. It's high fresh meat content stimulates natural instincts and our low preparation temperature means the dog receives the highest possible nutritional value. Berries, seeds and herbs mimic the stomach of the natural prey, and the size of the kibble makes sure the feed is chewed before being swallowed.

We are available on our official online retail store (www.essentialfoods.sg) and official marketplace store on Lazada.

We have retail partners that are retailing on their physical stores, online stores and also major marketplaces such as Shopee & Lazada too! Do contact us for our retailer list!

Yes. All item prices listed are net prices. You will only be charged additional shipping fees if applicable.

ESSENTIAL FOODS are about much more than just profits. We constantly donate to animal welfare causes, particularly in the European region. For a full list of contributions made, please visit: https://www.essentialfoods.com/charity-programme

Do not hesitate to contact us for any questions or help required. You may reach us at

1. Email: contact@essentialfoods.sg
2. Whatsapp only: +65 8788 6430

Do note that our operating hours are Monday to Friday, 10am to 6pm (excluding public holidays). We will try our best to get back to you as soon as possible.

ESSENTIAL FOODS meals are 100% made in the United Kingdom. Our high-end ingredients are sourced from England, Scotland or Wales, and the kibbles are produced in England.

Each individual ingredient in a meal is carefully selected for its ability to contribute to the dog’s good health and well-being. Our British heritage rests on our pledge to continue using a selection of the finest British ingredients sourced in England, Scotland or Wales. Our choice of using Gressingham Duck, Scottish Salmon, Salisbury Rainbow Trout, etc; reflects the best quality of ingredients that goes into our meals.

Ingredients are also human-grade, GMO-free and responsibly-sourced. No artificial flavours, added colours or preservatives. For example, instead of artificial preservatives, we use Rosemary extract to preserve our meals as naturally and gently as possible.

For a full list of ingredients in each meal, please refer to each product page for more details.

For all 2.5KG Meals for dogs, the kibble is ~0.8cm in size (except for THE BEGINNING - LARGE BREED’s croquette size is ~1.8cm).

For all 10kg Meals for dogs, the kibble is in large croquette size of ~1.8cm (except for THE BEGINNING SMALL BREED which is in small kibble size).

For all 1.5KG & 3.0KG Meals for cats, the kibble is ~0.9 - 1.0 cm in size.

We recommend that all meals should be stored in a cool, dry place; away from direct sunlight and in an airtight container. This will ensure the last meal tastes as good as the first.

All ESSENTIAL FOODS meals are able to last for 12 to 15 months from the date of production. To see the accurate expiry date of your bag, please refer to the Best Before Date (BBD) on the bag.

Our suite of meals ensure there will be a meal suitable for dogs and cats of all breeds and ages. 

• THE BEGINNING (SMALL BREED) - Puppies and juniors (below the age of 10-12 months) with an expected adult weight below 15 kg.
• THE BEGINNING (LARGE BREED) - Puppies and juniors (below the age of 24 months) with an expected adult weight of 15 kg and above.
• SUPERIOR LIVING - Adult dogs of all breeds
• NAUTICAL LIVING - Adult dogs of all breeds
• ESTATE LIVING - Adult dogs of all breeds
• THE JAGUAR - Adult cats of all breeds
• LITTLE LION - Kittens (below the age of 10-12 months) of all breeds
• THE PANTHER - (1) sterilised/neutered cats, (2) indoor/inactive/weight-loss lifestyles and (3) older/senior cats (7+ years)

We do not recommend that as your dog might under or over take the nutritional value as it should.

For small breed puppies, i.e adult expected to weigh less than 15kg, please feed THE BEGINNING (SMALL BREED), which has a nutrient content in the feed balanced for their higher metabolic rate.

For large breed puppies, i.e adult expected to weigh 15kg or more, please feed THE BEGINNING (LARGE BREED), which has a lower protein value - overfeeding large breed puppies can cause obesity and joint related developmental issues.

ESSENTIALS meals are catered for all types of pets. When choosing an ESSENTIAL meal, please take into consideration the age and breed of your dog or cat. Please refer to each product page for more information.IMPORTANT: please take note of any ingredients that your pets might be allergic to.

Please refer to the feeding guide at the end of each product page or at the back of the kibble bag. Please note that it is only a generic guide and feeding amount should be tailored according to your pet’s Body Condition Score and dietary needs. Read more on our BCS guide here.

Please feel free to reach out to us for individual advice.

To transit your dog or cat from another pet food to ESSENTIAL FOODS, first make sure that your pet is not facing any existing digestive issues (i.e your pet is currently having firm poop). 

Next, adopt a gradual method in terms of mixing ESSENTIAL FOODS (EF) kibbles to his current meal. A gradual method will give your pet’s digestive system time to adjust to their new food and will also reduce the chances of digestive upset.

• Day 1-5: 20% EF, 80% old diet
• Day 6-8: 40% EF, 60% old diet
• Day 9-11: 60% EF, 40% old diet
• Day 12-13: 80% EF, 20% old diet
• Day 14 onwards: 100% EF

IMPORTANT: Please note that the length of the transition period should be catered accordingly to your pet’s digestive sensitivity.

Please reach out to us for any individual advice required.

As a general rule, the amount and shape of your dog's stools says a lot about the quality of what is served. If your dog is experiencing an increased amount of stool after switching to ESSENTIALS, it is very likely you haven't yet found the correct meal size for your dog.

Dogs sometimes have loose stools if their kibble is changed too quickly. This is due to differences in ingredients of different products and their digestive system is unable to adapt immediately. If your dog is having loose stools, transit slowly and decrease the ratio of ESSENTIALS meals to your previous diet. 

For larger stools, it is also in part due to the digestive system needing more time to adapt to the new kibble. Give them some time and the most important thing is to make sure their Body Conditioning Score (BCS) is good during this period. Having a good BCS allows us to know that they are eating the right amount.

Please feel free to reach out to us for individual advice.

At the product page, choose the Subscribe and Save option, and select your desired order frequency. Do note that this is order frequency, not delivery frequency. Please allow 2-3 working days for delivery after order has been placed. Make sure your cart reflects the correct subscription product and frequency before carting out.

E.g If order is placed on 1st Jan with 3 weeks frequency, the next order will be placed on 21st Jan and your credit card will be automatically charged. We will arrange for delivery and you are expected to receive it 2-3 working days later.

Apart from the convenience, being on our meal subscription has many other perks, including:

1. Save 5% on every order
2. Guaranteed free shipping on every order
3. Cancel, pause or change anytime
4. Never miss your order - reminder email sent 3 days before order is placed
5. Exclusive deals & gifts

Yes! Our subscription plan offers the flexibility that customer needs. You can manage your subscription through the customer portal. Log in with your email > Click on "Manage Subscription".

Yes! Our subscription plan offers the flexibility that customer needs. You can manage your subscription through the customer portal. Log in with your email > Click on "Manage Subscription".

Yes! Our subscription plan offers the flexibility that customer needs. You can manage your subscription through the customer portal. Log in with your email > Click on "Manage Subscription" > "Ship Next Order Now"

Yes! Our subscription plan offers the flexibility that customer needs. You can manage your subscription through the customer portal. Log in with your email > Click on "Manage Subscription" > "Change Next Order Date"

Our site has FREE shipping on all orders, and no minimum spend is required.

*We reserve the right to change this promotion without prior notice

After your order has been processed, it will take about 2-3 working days to reach you. You may check the delivery status on your order status page via the tracking number after it has been shipped.

Please allow some buffer time for peak period such as holidays and peak promotional period.

Unfortunately, we do not offer same-day delivery. If there is any urgent request, please reach out to us immediately and we will try our best to accommodate to your request.

Unfortunately, we do not offer self-collection option. If there is any urgent request, please reach out to us immediately and we will try our best to accommodate to your request.

If you are a customer located outside of Singapore, please reach out to us and check whether we are able to fulfil your order via alternative arrangements.

If you have signed up for an account, you can edit your account details on the account page. Simply log in to your account, and click on “Addresses” to edit your shipping address.

We will gladly replace another one for you immediately. If we are unable to replace, a FULL refund will be issued.

*IMPORTANT:To be eligible for any damaged or wrong items refund, please reach out to us within 5 days from the delivery date and attach clear photo evidences. Read more on our refund policy here.

At ESSENTIALS, we offer TOTAL SATISFACTION GUARANTEE! Should there be anything you are dissatisfied with the product, simply reach out to us and we will offer you a FULL refund!

Once we process your request, simply pack the items you wish to return and we will send you the instructions on how to return them.

Please note that it is only eligible for full bag products (sample products excluded) bought from our online store, and return requests made within 30 days upon receiving the items. 

For more details, please refer to our Refund Policy.